Friends of the Earth has long been aware of the leadership position earned by the Beer Store’s early action on recycling and waste management.  “I was one of the panel members reviewing the application for the Beer Store’s use of Canada’s EcoLogo on its comprehensive waste management program – long before it was fashionable. So I’ve watched their environmental stewardship work with interest over the years”, says Beatrice Olivastri, CEO, Friends of the Earth Canada. “There is a great fit between our work to protect the environment by working towards a healthy, sustainable planet on which to live, learn and work and the efforts of the employees at the Beer Store to deliver on their environmental commitments.”

The Beer Store is undertaking an employee survey from October 15^th to 29^th and all employees that complete the survey have an opportunity to select one of four charities to receive their $1donation.  Friends of the Earth commends the Beer Store for this creative approach to motivating their employees to not only complete their survey but contribute to a cause linking with their interests,  hopefully Friends of the Earth.  Stay tuned for news of the results later in the year.